We Know Retail.

Retail is all we do. Retail is our primary focus and is not treated like an afterthought. We understand everything is important to a retailer - from product selection, timing, pricing, marketing, store formats, seasonality and more and we operate with multi-channel teams that integrate all communications.


Fully Integrated Retail Solution

Our senior experts develop fully integrated retail marketing solutions grounded in shopper insights.

  • Shopper Insights

    We leverage powerful data tools to drill down to the most relevant insights in your shopper's path to purchase.

    We study how consumers think and feel about you and your competition in terms of satisfaction, attitude, usage and awareness to identify and uncover actionable insights.

  • Path to Purchase Retail Strategies

    To succeed in the new age of retail you need a partner that understands how shoppers navigate in their path to purchase.

    From full-scale corporate strategy and business unit strategy development to tactical recommendations SAFFER provides integrated solutions in weeks, rather than months.

  • Creative Retail Communication

    We develop retail-specific integrated marketing communication plans that intercept shoppers on their path to purchase.

    From television, print, radio, flyer media and creative production to social media, digital and mobile strategy and creative development we develop strategically based, effective communications.


Our Integrated Services include:

  • Digital Strategy and Creative
  • Media Planning and Buying
  • Advanced Analytics and Data
  • Retail Communications
  • In-Store POS
  • Social Media
  • Mass Advertising
  • Brand Development
  • Loyalty Marketing
  • Research and Shopper Strategy
  • Promotions and Events
  • Management
  • Consumer Targeting
  • Mobile Strategy
  • Internal Communications
  • Corporate Identity
  • B2B Communication