3 Rs OF RETAIL™

We believe that every action must build the brand while building sales

Retail demands that Rewards be fully integrated to the Relationship. Our 3 Rs approach has helped some of the largest retailers in the world succeed, with actionable insights and strategic direction.

SENIOR RETAIL MARKETING CONSULTANTS

Morris Saffer

Richard Hill

David Saffer

STORE IS A BRAND™

Saffer pioneered the ‘Store is a Brand’ strategic philosophy, which defines the purpose of all retail communications is to build a consistent, rewarding relationship with the customer.

This relationship is even more relevant in the new digital era where Branding begins Online. Retailers can only have one brand identity, and appeal to one customer, regardless of channel.

Every physical or e-store activity, from merchandising to marketing, defines the store as a brand and creates the customer experience that builds loyalty.

SEPHORA

David Saffer and team led Sephora’s top European managers through an improvement process to reshape the in-store customer experience resulting in larger basket, improved satisfaction scores and exceptional employee retention.

ACE HARDWARE

Saffer Retail is leading the relaunch of Ace Hardware across Canada. Embedded within the organization, Saffer Retail is developing new marketing teams, programs, channels, marketing processes and strategies to rebrand Ace Canada to attract a younger, more modern customer of the future.

DAVID'S BRIDAL

Working with David’s Bridal as it moved from 25 to 300 stores, Morris Saffer and team created the 20 year-strong jingle and television/online video framework for “I love David’s Bridal”. Our analytics team carried out advanced consumer insight work and collaborated on driving ROI across categories including prom, bridesmaids, vendor program, plus size and White By Vera Wang.

FRESHCO

Using existing data from many sources, David Saffer’s research uncovered consumer insights instrumental in the strategy and transformation of Price Chopper into FreshCo. We teamed with Jackman and Rethink to support Sobeys on a powerful turnaround effort.

HOME HARDWARE

Saffer Retail developed and managed the Home Hardware brand for over 40 years – helping them grow from 100 to over 1,080 stores with increased profits, sales and awareness every year. Saffer Retail also acted as the ‘surrogate marketing department’ with dedicated and immersed teams to create one of Canada’s leading and awarding winning brands.

ESSO

Understanding that the magic moment of stopping at the gas station - was how you felt when you left - the Saffer team created the You’re on your way with Esso campaign. We emotionally strengthened Canadian’s relationship showing Esso’s role helping drivers on the road and in culture and the arts. Results: Share of market increase, increase in premium gasoline purchases, employee engagement strengthened and several creative awards.

DUANE READE

Leading consumer insight, customer satisfaction and manager-feedback programs, David Saffer and team collaborated with Joe Jackman John Lederer, and many others in developing strategy and implementing the successful turnaround of Duane Reade.

HONDA CANADA

Richard’s experience includes managing the marketing and advertising for Honda Canada. Rebranding Acura Canada and successfully launching new vehicles on both Honda and Acura banners in addition to development of a new website.

CONTACT US

E – rhill@saffer.ca